Viveka Bergström takes us into the future with her designs. Between geometric shapes and use of raw material such as glass, the designer presents trendy and refined pieces. She mixes, successfully, a vintage spirit from the 20's with a well placed futuristic touch. As if we discovered the jewelry of our ancestors in the attic, a day in 3014.
Who are you?
Swedish jewellery designer living in Paris, Belleville.
How did you start in fashion?
I dreamt about it as a kid and then I went to fashion school in Stockholm called Anders Beckmans. I started as a clothes designer just after school, but went over to making jewellery when I got to Paris in 1992.
How would you define your style?
Eternal minimalist, futurist, digital, very feminine, trendy and most of all : chic.
What inspires you?
History and the future. I love imagining connections between the antiquity, the sense of now and a future space ship in my dreams. Also movies, architecture, light, water and graphic design.
A few words about this collection...
The warm gold color, the cols rhodiumplated mixed between masculin and feminin.
What's your favorite piece in our selection?
the bicolored chains.
What are you most proud of?
I am very proud when the stylists borrow my pieces for the magazines for shooting close to what I have in mind. Makes my work worth it. Also, after Christmas when girls come to my shop with the money they got from grand-ma and they choose their dream gift in my collection.
Where do you manufacture your products?
In Paris at local craftsmen workshops. They are still there because of the haute couture luckily. God bless fashion.
Where can we find your collection?
In my own shop Paris 10e, in Japan, Belgium, Germany, Scotland, Sweden and France.
If your brand was a music, a movie, a cocktail...
A mixture of "5th Element" and "Emmanuelle"